Wall Street Journal, BusinessWire, TechCrunch… in recent time, the US GE Appliances’ innovative interaction platform First Build is under the spotlight of US mainstream business and tech media, all of which focuses on great changes occurring to the platform after it adopted Integrating Order with Personnel from Haier.

    As a special open outsourcing platform in US electric household appliances field, First Build was born with innovation. As GE Appliances joined the Haier family on June 2016, First Build became a part of Haier, which nodded on the platform in exploration. It is because its crowdsourcing mode is the same as Letting Users Participate in the Whole Process. Adopting the essence of Integrating Order with Personnel, First Build goes steadily in its way of crowdsourcing, and it gained rapid growth after transcultural integration of management mode.

    For First Build, which evolves from a user product interaction platform in a single area to an open innovation interaction platform, BusinessWire as the global largest information supplier said: “First Build is a worldwide synergy creation community jointly sponsored by GE Appliances and Haier, it changed the ways of creation, design and manufacturing of large electric household appliances.” First Build was selected into 10 Development Trends in 2017 of Frobes at the end of 2016 for its innovative mode. (Yang Guang)