The Kingpec Group has held purchasing ceremony of 9 petro stations of GS Caltex in west coast new zone of Qingdao recently; it means the company has completed its purchase of 9 petro stations of GS Caltex. It sets up a record of Chinese non-government petro company buy business of a Fortune 500 company.
GS, jointly established by LG from South Korea and Caltex from US, both are Fortune 500 companies, started its petro station business in China since 2003. It has 9 petro stations, 7 are in Qingdao and 2 are in Yantai. The company sells over 30,000 tons petro each year. “After Caltex sold to Kingpec, all employees would be retained with higher salary; all existing equipment will be updated and linked with Kingpec. Kingpec logo will be used in all cases, and overall branding will be conducted,” according to Gao Chongdong, the president of Kingpec.
Kingpec now has over 70 petro stations. It has become a large domestic non-government petro retailer based in Qingdao and influences Yantai, Zhejiang, Jiangsu, and Shanghai, which are also its main business areas.
The Kingpec Group will establish light-asset-oriented business mode. Besides expanding business through the ways of asset acquisition, merger, reform or leasing, the company makes great efforts in developing franchisee, entrusted and cooperative development. According to Gao, Kingpec aims to expand its self-owned petro stations to 300 and franchise to 100 in 3-5 years, the annual revenue is hoped to exceed CNY 30 billion. (Wang Kai)